There is a lot more to wiping products than meets the eye. Through this series will be providing you a guide into the world of wipes and provide answers to the questions you might be asking. Today we are going to have a peek at what wet wipes is, its history and its applications.
The first companies to take advantage of this new product were major brands such as Kimberly-Clark and Procter & Gamble, who had the ability to purchase the costly specialized equipment needed for manufacturing cleaning products. But as technology progressed, producing these moist towelettes became more affordable, allowing smaller brands to venture into this business.
By the 1990s, a number of large supermarket chains began selling their own brand of wipes. Due to their lower prices, these store brands successfully lured consumers of other brands.
As the popularity of these scrubbing wipes increased, their use eventually shifted. What were once considered as primary hygienic tools for the body when on the road eventually became the number one means of cleaning babies instantly and conveniently.
Wipes mainly cater into 3 categories:
1.Personal Care wipes
Individual care wipe led the market for many years (with baby wipes being the largest sector) but household wipes dominated by 2005 accounting for 45% of sales in North America.1 Pet care wipes have also entered the market, such as Pawtizer, an antibacterial paw wipe because ‘there are as many germs on paws as on human hands’.2 The manufacture of wet wipes is specialised requiring bulky equipment for the manufacturing of the wipe substrate, its subsequent dosing with the ‘wet’ phase and final packaging. The formulating of the wet wipe solutions may be conducted inhouse or contracted out but the application to the substrate for personal care and household products is generally contracted out to manufacturers with the experience and equipment to handle the work. The main areas of use for wet wipes are set out in Table 1. The design of wet wipes, the often long term storage of partly used packs, evaporation of the solution, and the interaction between the various components of the wipes and packaging makes them more susceptible to contamination than most other personal care products.