Getting your product into a new store is hard enough on its own. But once that battle is won, the next one has already arrived. At first glance, you may just want to place your brand among other types of similar products.
However, just because this store aisle looks like the way to go doesn’t necessarily mean it's the best place in the grocery or convenience store for your product to succeed. Understanding how supermarkets are set up is a great way to learn how to improve your products’ chances of making their way into a customer's shopping cart.
Whenever consumers look at neatly arranged supermarket shelves, they’re really looking at live planograms. A planogram is a visual representation of product shelving that is used to maximize capacity and sales. Every field sales and marketing team can benefit from using planograms to aim for more profitable product placement.
In addition, planograms make is easy to plan shelf placement and organization across different stores. To learn more about how to use planograms, take a quick look at our “How to use a Planogram” article!
"Eye-Level Is Buy-Level"
This phrase is probably associated more with shelf placement than any other. For exactly this reason, the eye-level retail shelving real estate is the most expensive because it’s the most valuable to brands. However, there is even more to this idea. There are a few studies that suggest that similar to reading, we scan stores shelving space from left to right. If you can’t get into the prime, center real estate in a store aisle, learning which side, left or right, works best for your product will help your field teams maximize profits from store product placement and displays.
In-Store Product Placement Best Practices
Now that you know more about how supermarket product placement works, here are three things you can do to improve your in-store performance in 2019.
Racks are the backbone of the warehouse. By enabling products to be stacked in an organized and efficient manner, the warehouse racks ensure goods in the warehouse are easily accessible for order fulfilment. When the racks function properly, they are an asset to the warehouse, ensuring smooth operation. Any mishap in the racking system can have adverse consequences which will ripple across the entire supply chain.
With the boom in the commercial market, lighting has also found a special place in various establishments. Be it a retail store or a big supermarket, innovative lighting solutions are illuminating them all and helping them to be more productive.
It is a known fact that the designing and interior of a supermarket can highly influence a customer’s purchase decision. However, not many people might know that lighting also has an important role in this. It can have a significant impact on the workplace functionality and overall customer experience.
Lighting is a vital part of a supermarket and therefore it must be utilised in the best way. Today, there are many supermarket lighting solution providers that offer efficient LED lighting solutions like pendant lighting for all commercial needs.